The Wall Street Journal reports that Amazon will assist you in your online shopping by offering wine to go with the books and movies. The company executives were in Napa this week, meeting with different wineries. Amazon’s terms are 15 percent of sales plus a $40 fee to join the marketplace; the wineries attending the meeting signed NDA [nondisclosure agreements]. Working with Amazon is actually a good deal for them, because it might allow for lower shipping fees for the vintners.
This marketplace is about to occur and might even be active in time for the holiday season. The company already tried to sell wine in 2009, but its partner had financial troubles and couldn’t wrap the deal.